Outdated Design
The previous website didn’t align with modern UI trends, making it look outdated and unappealing
Poor User Experience & Navigation Issues
Confusing layouts, complex second-level side navigation, slow loading times, and unresponsive design frustrated users
Ineffective Content Organization
Disorganised content made it difficult for users to find information efficiently, leading to frustration
Lack of Brand Consistency
Both international and China sites had an inconsistent appearance, weakening brand trust and credibility
Modern UI Design
Redesign the interface to reflect a premium, contemporary, and globally recognised brand identity
Seamless User Experience & Navigation
Improve site structure, simplify menus, and create intuitive user pathways for smooth browsing
Optimised Content Structure
Organise content logically, enhance accessibility, and ensure easy access to key information
Consistent Brand Identity
Implement a unified design system to ensure a cohesive look and feel across all platforms
Project Leadership
Successfully led a real-world UI project from concept to launch
Technical Insights
Gained a deeper understanding of WordPress constraints and development limitations
Client Management
Improved communication and collaboration with international stakeholders.